Freddie: Your Finance Friend

Designing a mobile app that addresses financial concerns among college students, I based the concept and many of the app's features on real user feedback gathered through interviews. I used A/B testing to refine and gamify the experience, documenting key features in a detailed design brief. Applying interaction design and visual principles, I created a user-friendly interface that works across a variety of devices and user types. This project combines research, design, and technical insights to deliver an effective and intuitive experience, and includes a comprehensive design brief and a video walk-through of the mobile app - Freddie: Your Finance Friend.